The DoubleBlind Guide to Psychedelics: A Road Map to Tripping, Microdosing, and Beyond is available for pre-order now and hits shelves April 14, bringing together seven years of reporting, education and psychedelic culture coverage from founders Shelby Hartman and Madison Margolin.
As psychedelics keep moving from the fringes into the wellness mainstream, one of the space’s most recognizable media brands is doing something pretty logical: turning years of reporting into a book.
The DoubleBlind Guide to Psychedelics: A Road Map to Tripping, Microdosing, and Beyond, the new hardcover from DoubleBlind co-founders Shelby Hartman and Madison Margolin, is now available for pre-order and officially lands on April 14. Published by Artisan, the book pulls together seven years of psychedelic journalism, workshops and community-building into what DoubleBlind is pitching as a guide for both curious beginners and more experienced psychonauts.
The timing is not accidental. The book is landing right around Bicycle Day, the annual April 19 marker tied to Albert Hofmann’s famous LSD ride, a date that has become its own ritual on the psychedelic calendar. And the pitch is clear: as more people hear about microdosing from friends, podcasts, therapists, founders, celebrities and whatever Silicon Valley is obsessed with this week, the need for grounded, readable and non-condescending information is only getting bigger.
That’s the gap DoubleBlind says it wants this book to fill.
The book covers the basics of major substances, including psilocybin mushrooms, LSD, DMT and MDMA, along with guidance on preparation, navigation, integration, contraindications, microdosing and what to do when a trip goes sideways. It also folds in reporting on the broader culture, politics and ethics of psychedelics, while trying to center Indigenous relationships to plant medicines that have often been flattened or ignored in mainstream psychedelic media.
That last part matters, especially now. Psychedelics are having one of those moments where interest is exploding faster than literacy. Everyone seems to know somebody who swears microdosing changed their life, or somebody planning an ayahuasca trip, or somebody suddenly talking like a biotech analyst about psilocybin. But there’s still a huge difference between curiosity and comprehension. One of the reasons DoubleBlind built an audience in the first place was that it treated psychedelics as something bigger than trend content, giving the space journalism, aesthetics and cultural context instead of just endless self-optimization chatter. This book looks like an attempt to bottle that into something people can actually keep on a shelf.
Hartman and Margolin launched DoubleBlind as what was initially meant to be a print magazine passion project. According to the announcement, it quickly grew into something much larger after they started hearing from readers looking for support, education and context around their own experiences with plant medicines. Over time, that expanded into classes and workshops, and now, after three years of work on the book itself, into a kind of flagship object for the brand.
And yes, they are clearly positioning it as an object too. DoubleBlind describes the guide not just as a reference book but as a “beautifully-designed art object,” which tracks with the company’s long-running instinct to package psychedelic media with a strong visual identity instead of treating it like sterile wellness instruction.
The endorsements are about what you’d expect for this corner of the world. James Fadiman calls it helpful for anyone wanting to explore consciousness “deeply and safely,” while MAPS founder Rick Doblin says it offers a strong entry point for people curious about both psychedelic medicine and responsible use.
Whether readers come to it as a primer, a coffee-table flex or a sign of how far psychedelic culture has moved into the mainstream probably depends on who’s buying it. But as a snapshot of where the space is right now, it makes sense: more interest, more noise, more confusion and more demand for something that feels both usable and credible.
DoubleBlind has spent years helping define how psychedelics get discussed online. Now it wants a place on the bookshelf too.
The DoubleBlind Guide to Psychedelics: A Road Map to Tripping, Microdosing, and Beyond is available for pre-order now and hits shelves on April 14, 2026.
